One thing this advert does not lack is class and
sophistication from a bygone era fondly looked upon by film critics and
enthusiasts. The iconic film ‘Breakfast at Tiffany’s’ is where two of this
advert’s key selling features come from, Audrey Hepburn and the song ‘Moon
River’. Audrey Hepburn, a style idol of the sixties, is the centre piece for
this intricately created CGI advert and with the charming song from Hepburn’s
most famous film and it makes for a powerful and nostalgic 60 seconds. Even for
people born after this era, the legend of Hepburn and her successes are still
well broadcast making her appeal wide and powerful.
The crux of this advert as I said before is Hepburn herself.
The enormous task of creating a CGI version of Hepburn has been well documented
in the news, often viewers on Youtube suggesting the uncanny resemblance to be’
slightly eerie’ and bordering on ‘creepy’. But there is no denying recreating
her at all has allowed a sudden flood of emotions and nostalgia to pour into
the minds of the UK TV audience.
Although as important as the CGI is the story line of her
getting in an attractive man’s car on a beautiful day in the Amalfi Coast but
then to give him the cold shoulder to revel in her true desire, the Galaxy
chocolate bar, exemplifying Galaxy’s final caption ‘Why have cotton when you
can have silk?’ and it brings the viewer to unintentionally compare Galaxy to
Audrey’s unattainable and timeless class. In essence, why have ordinary ‘cotton’
Dairy Milk or Snickers when you can indulge in the exquisite silk that is
Galaxy?
On the other hand, the advert’s story of Hepburn taking
advantage of her beauty to manipulate the man into chauffeuring her around does dampen appeal slightly as some woman such
as feminists may argue that this places a stain over a strong and independent
female audience. It is a small problem in a generally well made advert and I
don’t believe many would take offense to it. This is due to the fact a lot of
Hepburn’s films and success centred on her beauty and unattainability during
the 50’s and 60’s, the story line Galaxy has created is not too dissimilar to
Hepburn’s previous movies. Hence, keeping the authenticity of Hepburn and her
films is more important than the slightly anti-feminist plot.
Overall, Galaxy has hit the proverbial nail on the head. To
the older generation she was their film icon and ideal leading lady, seeing her
again would allow them to drift into memories of youth and fond days of past
gone. To the younger generation who had possibly not previously seen her work,
the advert allows them to fascinate about this scenic era and see Hepburn for
the first time with a Galaxy in her hand, which indirectly puts Galaxy in the
same mythic category as Hepburn for these younger viewers. These are only but a
few of the reasons why this advert is such an unforgettable 60 seconds and will
have stuck with many people.
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